About $600bn are invested in advertisements globally. According to data from Accenture, digital media now account for 41% of large companies’ ad spending. Money spent by some of the market leaders towards advertisement is as follow; Unilever about $8 billon; Procter & Gamble - $7.1 billion; AT&T - $3.3 billion; Walt Disney Company - $2.1 billion; L'Oréal - $2.2 billion; American Express - $2.4 billion; Verizon Communication - $2.5 billion. One most ambiguous part regarding analysis of advertisement is that it is difficult to analyze the exact efficacy of ads. One may try to arrive at a conclusion referencing various studies mentioned in the article. Critics about the advertisement suggest that most ads are needlessly run. This can be established by an argument that many companies focus ads to be run around the days where historic buying spree has been observed. E.g. Lotion ads are run around winter, when probable demand was any which way going to be higher. There